This is why it is added to the formula at a low level.

 

CLAIM INGREDIENTS

Many people believe consumers buy cosmetics to enhance their skin and hair. However, this is not the main reason for buying cosmetics. Mostly, they buy cosmetics because they like their smell or how they look.

In order to support their claims and marketing story, producers add claim ingredients. This type of raw material is added for just to get the product name on the label. It is sometimes, called fairy dust. Such ingredients don’t have any effect on formula. This is why it is added to the formula at a low level.

This includes ingredients such as vitamins, biotechnology, natural extracts, and proteins. The brands use these ingredients to support their claims. On the other hand, the brands that don’t include these ingredients are less successful.

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